Solo Project | Focus: Community Building Through Music and Recovery
I created a full concert campaign for the growing artist HONESTAV, an artist whose music speaks directly to those affected by drug abuse and addiction. This is a personal project of mine that resonates with me, and creating these designs helped me bring in a personal touch to the reasoning behind the design and Merchandising choices.
The campaign was designed to feel raw, real, and deeply personal. I developed a series of promotional materials including a concert poster, interactive stickers, 3 lighter design, and a concert sweatshirt. Each piece was inspired to reflect HONESTAV’s message and common theme of creating a community, keeping things relatable, and breaking through uncomfortable conversations.
Mood Board
Process of Work
