An educational banking app designed to introduce children ages 7–12 to the basics of financial literacy, including budgeting, saving, and smart spending. The design emphasizes a welcoming and intuitive first-time experience to build trust and comfort from the moment users enter the app. Through playful interaction and age-appropriate guidance, the app aims to make financial education accessible, engaging, and empowering for young users.
At the beginning of the experience, users are asked how comfortable they feel working with large numbers. Their response helps tailor the app’s language and content to match their confidence level better, ensuring the information feels approachable and age-appropriate.
Once the user finishes customizing their experience and setting up a budget, they’re brought to the home screen. The main feature is a calendar designed to support visual learners and help establish daily and weekly patterns. As they scroll down, kids will find their piggy bank and a playful "Arcade" section. An interactive space where they can make spending decisions on games that represent real-world categories like groceries and entertainment.
At the bottom of the screen, a colorful budget pie chart provides a fun, easy-to-understand breakdown of their financial choices.
Additional screens include pop-ups and teachable moments, such as receiving a paycheck or dealing with unexpected expenses, helping kids build smart habits and financial awareness over time.
A first look at the Piggy Banking app in action, this motion graphic walks through the user experience and key features in real time.
